Logo Design Idea
What is a logo?
A logo may be a symbol made from text and pictures that identifies a business. an honest logo shows what a corporation does and what the brand values.
Logo design is all about creating the right visual brand mark for a corporation . counting on the sort , a logo usually consists of a logo or brand mark and a logotype, along side a tagline.
What does a logo do?
—
Logos do something apart from look pretty, right? Yes! Logos serve many functions.
A logo causes you to stand out from the competition Perhaps the foremost fundamental function of a logo is giving your business a singular mark that differentiates you from other businesses.
This is especially important if your business has competition (which 99.9% of them do). Before you get a logo for your business you’ll want to research what your competitors’ appear as if so you'll position yourself.
Check out how the Cactus Dental logo separates themselves from the ocean of cliche tooth logos within the dental industry by taking a feature unique to their geography and turning it into a toothbrush.
Of course, you don’t want to be so unusual that potential customers don’t understand your brand.
A logo identifies key information about your business Along with demarcating your business, an honest logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.
For example, a corporation might use circuit imagery into their logo to point out that they operate within the software industry. Or they could use a selected color to speak they're committed to being green/environmental. Or they could use a trendy font to spotlight that they're luxurious. inspect how Wild Hearts uses a picture of a book with a heart in it to point out that their business focuses on romance novels
A logo builds brand recognition
Logos also leave a visible impact that reminds your customers that, well… that you simply exist!
In other words, logos can create strong visual associations with a business. This association helps customers keep your brand in mind.
Think about brands like Nike or McDonalds, whose logos are so ubiquitous that they will be instantly recognized with or without the name attached. It’s no surprise that logos are such a central a part of brand identity.
What are the weather of a logo?
Now that we all know what a logo does, let’s check out what they're made from . Star-dust, chocolate chips, recycled board games? Close but not quite!
While there's no definitive answer, we will break down a number of the common logo design elements. These elements work together to make 7 sorts of logos.
Typography
When it involves form, a logo will usually contain some quite typographic element. this will range from a monogram-style single letter, to an abbreviation or the complete title of the business. Imagery
Sometimes typography is amid symbols or icons. These are often representative or composed of abstract geometric elements.
In certain instances, logos also include decorative elements like line work or visual punctuation—such as small stars or dotted lines—that don’t necessarily create a selected , stand alone image.
The Ever South Brewing logo contains typography amid a geometrical , illustrated symbol of a sunset with a stalk of grain growing upward.
Color
The Synergy example contains a full color, complementary palette. For more on color, inspect our Logo colors article.
Context
In some instances, a logo is additionally defined by the context during which it's used. ith that said, it’s important to believe when and where logos are often applied. Commonly we see logos online, on business cards, in storefronts, advertising and it print. But your business may need specific needs. In the example on the left, the circular design may be a perfect fit drink coasters!
Static or dynamic elements
One fork within the road in logo design worth mentioning is that the decision to make a static logo—one which looks an equivalent everywhere it exists—or a dynamic logo—one which changes counting on its context. Notice how the instance interchanges elements counting on the appliance .
A logo may be a symbol made from text and pictures that identifies a business. an honest logo shows what a corporation does and what the brand values.
Logo design is all about creating the right visual brand mark for a corporation . counting on the sort , a logo usually consists of a logo or brand mark and a logotype, along side a tagline.
What does a logo do?
—
Logos do something apart from look pretty, right? Yes! Logos serve many functions.
A logo causes you to stand out from the competition Perhaps the foremost fundamental function of a logo is giving your business a singular mark that differentiates you from other businesses.
This is especially important if your business has competition (which 99.9% of them do). Before you get a logo for your business you’ll want to research what your competitors’ appear as if so you'll position yourself.
Check out how the Cactus Dental logo separates themselves from the ocean of cliche tooth logos within the dental industry by taking a feature unique to their geography and turning it into a toothbrush.
Of course, you don’t want to be so unusual that potential customers don’t understand your brand.
A logo identifies key information about your business Along with demarcating your business, an honest logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.
For example, a corporation might use circuit imagery into their logo to point out that they operate within the software industry. Or they could use a selected color to speak they're committed to being green/environmental. Or they could use a trendy font to spotlight that they're luxurious. inspect how Wild Hearts uses a picture of a book with a heart in it to point out that their business focuses on romance novels
A logo builds brand recognition
Logos also leave a visible impact that reminds your customers that, well… that you simply exist!
In other words, logos can create strong visual associations with a business. This association helps customers keep your brand in mind.
Think about brands like Nike or McDonalds, whose logos are so ubiquitous that they will be instantly recognized with or without the name attached. It’s no surprise that logos are such a central a part of brand identity.
What are the weather of a logo?
Now that we all know what a logo does, let’s check out what they're made from . Star-dust, chocolate chips, recycled board games? Close but not quite!
While there's no definitive answer, we will break down a number of the common logo design elements. These elements work together to make 7 sorts of logos.
Typography
When it involves form, a logo will usually contain some quite typographic element. this will range from a monogram-style single letter, to an abbreviation or the complete title of the business. Imagery
Sometimes typography is amid symbols or icons. These are often representative or composed of abstract geometric elements.
In certain instances, logos also include decorative elements like line work or visual punctuation—such as small stars or dotted lines—that don’t necessarily create a selected , stand alone image.
The Ever South Brewing logo contains typography amid a geometrical , illustrated symbol of a sunset with a stalk of grain growing upward.
Color
Beyond form comes color. Logos are often black and white, monochrome or multicolored. Multicolored logos often have palettes that are either analogous, meaning colors of comparable hue, or complementary, meaning colors of distant or opposite hue.
The Synergy example contains a full color, complementary palette. For more on color, inspect our Logo colors article.
Context
In some instances, a logo is additionally defined by the context during which it's used. ith that said, it’s important to believe when and where logos are often applied. Commonly we see logos online, on business cards, in storefronts, advertising and it print. But your business may need specific needs. In the example on the left, the circular design may be a perfect fit drink coasters!
Static or dynamic elements
One fork within the road in logo design worth mentioning is that the decision to make a static logo—one which looks an equivalent everywhere it exists—or a dynamic logo—one which changes counting on its context. Notice how the instance interchanges elements counting on the appliance .
No comments
If you need any specific help then let me know