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Doubting if your business needs a paid traffic campaign are some things most entrepreneurs, freelancers, employees, or marketers undergo .

We wish to call this, a case of the “comfort zone.”

Not running paid traffic ads is that the safe bet. It frees you from failing to urge the conversions you wanted from your first campaign and from losing valuable money that would be allocated elsewhere.

It’s safe to stay running the marketing strategies you recognize work. It’s safe to save lots of your money. It’s safe to stay your profits or income predictable.

But, you recognize also as we do, there's no growth in your temperature .

The time to start out running your paid traffic campaign is NOW…

By not running a paid traffic campaign, you’re missing out on a plethora of latest customers that want your product/service, but don’t realize it exists.

For example, Molly Pittman, host of Digital Marketer’s Perpetual Traffic Podcast, talked about how she generated 50,000 leads in 12 days using Facebook advertising (listen to Episode 186 here).

Cory Philip, co-founder of Gulf Coast Aluminum also taps into the facility of paid advertising. In 12 months, his advertisements brought him $1.9 million in new business. Fused Hawaii, swimwear brand, generated nearly $2 million in sales by advertising on Facebook.

The time to start out running your paid traffic campaign is NOW, because the advertising landscape continues to boom with opportunity. Right now, you'll advertise using Google, Facebook, Instagram (posts AND stories), YouTube, Snapchat, and Twitter—and reach many people.

Think your demographic isn’t online?

Ezra Firestone, marketing genius behind BOOM!, a cosmetic brand for older women, has been using Facebook ads to drive massive sales for his client.

Ryan’s ToysReview, a YouTube channel dedicated to Ryan playing and reviewing new toys, reportedly brought in $32 million in 2020.

Your demographic is online and they’re able to be shown your product/service.

(NOTE: unsure where to urge started on your own Facebook ads? Download our NEWLY UPDATED Ultimate Facebook Ad Template Library for FREE! you'll copy and paste these 7 proven Facebook ad campaigns to make low-cost, high-converting ads on demand. Get them here.)

Where does one Start with Paid Traffic?
If you’re feeling overwhelmed by paid traffic, trust us once we say, you’re not alone. There’s a reason Digital Marketer exists. Because marketing is confusing. We ask people every single day who don’t know where to start out when it involves their digital marketing strategy.

In fact, we’ve built our entire blog around answering them.

If we glance at paid traffic, we will break it up into 2 pieces:
The ad
The marketing
The ad itself requires knowledge like copy writing and best practices (like having captions on videos). this is often the primary step in creating ads because regardless of how well you position your ad to be seen by the right audience, if it doesn’t get their attention, it won’t perform well.

Making an excellent ad requires knowing your audience, copy writing, the proper ad formula, and understanding the way to use the audience that you simply have already got .

Here are a couple of articles to assist you get conversant in creating ads:
How to Create Audience-Engaging Content That Drives Results
What is Copywriting?
Billy Gene Shaw’s Million-Dollar Video Ad Formula That Works Again and Again and Again
4 Reasons Why you ought to Be Retargeting Your Email Subscribers on Facebook
How to Design Facebook Ad Images sort of a Pro (…When You’re Really an Amateur)
The marketing aspect of the ad is how you found out your campaigns on Facebook, Google, Twitter, etc. this is often once you choose what proportion money you’re getting to spend per day, what percentage ads you’ll have per ad set, and the way long your ad will run. this is often often the second step of making ads because this is once you take your curated ad to the masses.