Easy Content Marketing Tips

I don’t care that it takes only 5 minutes to scrub and chop cilantro. Because I don’t have 5 minutes (or more realistically, I’d rather spend that 5 minutes elsewhere). I’ll pay the $2.99 and take my 5 minutes, thank you very much. Heck, I’ll pay $5.99 for organic chopped cilantro to be hand-delivered to my house during a horse-drawn carriage if it means I can spend that point doing something far more valuable to me.

Anybody else?

*Cue 1,000,000 marketers raising their hands.*

So, we need to thinking… if $5.99 can purchase you 5 minutes at dinnertime, what wouldn't it fancy buy 5 minutes at work? Because, a minimum of in my mind, once you need to fix the retargeting ads and write 2 blog posts and make a lead magnet all before 5 o’clock, 5 minutes is worth an entire lot quite $2.99.

Or even better, what if we could chop an hour—which is $59.80 in cilantro time—off of our content marketing work each week? 

Well we will .

Here are 6 easy ideas which will start saving you time immediately .

Focus on 1 (or 2 Max) Social Channels

Social may be a powerful tool for promoting content, but if you’re feeling like you’re spending longer deciding the way to promote your content than you're creating it, we recommend you channel your social efforts.

Do a fast inventory of which social channel always seems to perform the simplest for you. for instance , if your target market is B2B small businesses, then LinkedIn and Facebook will likely be your best bets. If you’re marketing something that’s absolutely beautiful and appeals to a millennial audience, then we’re guessing Instagram is your go-to.

Once you’ve found out your best channel or channels, focus 80% of your attention on creating posts that employment thereon channel. you'll present a fast post on other channels, but target your creative efforts and artistic time on the channels that employment for you and your audience.

Write Email and Social Copy at an equivalent Time You Create Content

Do you sometimes treat your marketing team as an assembly line? We admit that there are some benefits to having one person write the blog articles, one person write the e-mail copy, and one person screw the bolts onto the tires therefore the car is prepared to roll.

But the reality is that with content marketing, working in isolation can sometimes be detrimental to both the standard and efficiency of your marketing efforts.

If you’re finding yourself and your team spending way an excessive amount of time writing promotional copy, see what happens if you've got your content creators make promotional assets at an equivalent time that they write your articles or create your videos. 

Use the Facebook Save Feature

If you ever end up frantically googling trying to seek out content marketing inspiration, then this trick is for you. 

Throughout the week, use the Facebook save feature to save lots of anything you see that triggers your interest. Then, when it comes time to place together content for your own marketing efforts, you’ll have a bunch of content able to inspire you.

Splinter Your Content

Similarly, if you've got a blog article or video that has done rather well for you, try splintering it. Choose one section of the previously published content and build it out into a second article.

This not only will prevent time (half of the research and writing is done!) but also will create an excellent content cluster which will improve SEO on your site.

Create an End Time to Your Content Creation Party

It’s happened to you, hasn’t it? You clearly said that the party ended at 2, but that one guy just stays and stays and keeps on talking, albeit it’s an hour after the party ended and every one you would like to try to to is make a cup of tea and put your feet up.

It’s frustrating at a celebration , but even more frustrating when you’re creating content and you only keep going back over that one line over and once again and editing and re-editing then changing it back to the way it had been . 

Step faraway from the blog article. Make yourself a cup of tea.

We’ll allow you to in on a touch secret: That post isn’t permanent.

If you post something that you simply later decide you would like to change… you'll do this . So, leave the party at 2 o’clock and let the content be. it had been an excellent party, but it are often over… and that we promise, that one line are going to be just fine.

Try Creative Sprints 

It’s amazing what proportion you'll get wiped out a half hour if you don’t allow yourself to be distracted even a touch bit. 

Don’t believe us? Try it.

Set a timer for 20 minutes and just create. Don’t rise up to urge a cup of coffee. Don’t answer your text messages. Don’t stretch your arms a touch . Don’t do anything aside from write/design/edit/create. 

When you’re done, set that project aside for a touch then come thereto with a transparent mind. We bet you’ll not only save time, but your product are going to be better.

They key to all or any of those tips is limits: deadlines , word count limits, limits on what proportion cilantro you let yourself placed on each taco.

Because because the old adage goes, albeit you simply have a touch little bit of cilantro, your taco will still taste great. Okay, there’s no such adage, but there should be. Because you would like some extra hours in your day. Oh, and a few tacos. Everyone needs more tacos.